Crafting an Annual Operating Plan and Social Media Strategies
Article index
Elements of an effective operating plan:
- Mission and vision statement for the Wellness Program that incorporates the organization’s core philosophies
- Specific goals and measurable objectives linked to the company’s strategic priorities
- Timelines for implementation
- Roles and responsibilities for completion of the objectives
- Itemized budget sufficient to carry out the Wellness Program
- Appropriate marketing and communication strategies to effectively promote the Wellness Program
- Evaluation procedures to measure the stated goals and objectives